Using Facebook for my business

     Over 1 billion people log on to Facebook every day. If you have a strong presence on Facebook, your business can be a part of every conversation and has access to the most powerful kind of word-of-mouth marketing on the internet today. Facebook has provided a number of tools that make it a great application not just for individuals, but for businesses as well. It’s no secret that Facebook has many very powerful tools that will help propel your business into the forefront of existing and potential customers’ minds.

     One of the great ways that Facebook can help promote your business is through their Facebook Pages. Pages give your business an identity on Facebook. With a Page, those interested and following your brand can become “fans”, and in doing this, promotes your page to all their friends. This will create an even bigger audience, and so forth. You can store photos and videos, as well as information about your company, and even your own applications on your Page. All activity on Pages gets posted back to your Mini Feed for all your friends to see.

     The most well known and probably the most effective way to using Facebook to promote your business is Facebook Advertising.  Facebook Advertising enables businesses to specify a specific demographic target, see how many people that demographic will hit, and advertise to that demographic. It uses powerful technology to reach the most amount of people around the globe. Facebook has also provided even more customized options for other areas of the site in which big-budget businesses can advertise through. I know from personal experience that Facebook Advertising is a very powerful and effective tool to advertise your business. Plus, you don't have to be a big-budget operation to use the advertising! Facebook allows you to customise your ads to fit your personal budget and fit your business needs.
-Jonathan Williquette