Tips for Beginners

    Every social network site has a different way of getting people to your main database. For example, Twitter has people who physically follow your company by opting in to receive all your updates and news feeds about you and your company by selecting the "follow" option. Facebook allows people to “like” your business’ fan page, which opts them in to your updates and news feeds. Many of the other social networks work the same way when adding people generally interested in your brand.
      Going into to social media marketing without knowing how to find the key people you are looking for can be a massive waste of your time. It’s not about the quality or quantity of your page, but the quality of the people who follow you. You need to start by identifying the key influencers in the social media space who have a good reputation online and that people actually listen to when they recommend a product or service therefore generating a positive light on your company. These people can promote for you! Then you need to  start creating a "buzz" around your brand to attract visitors to your website. There is no other way around it social media marketing takes time and effort. From defining your core audience online to each and every comment, post, and conversation you have on social media, your social media activities play an active role in how your brand message comes across to other people. When you look at all your efforts in building brand awareness, it's apparent that the time you invest in social media takes up a great bit of your workweek and keeping you away from your normal, everyday role in your company. Look at the results to see how your business is growing online so you can track your development based on our social media marketing services. If needed, you may consider finding a quality web designer for any of your website needs outside of the Social Media Marketing.

Social Blessings

   

     Social Media has been a part of every one's life for several years. Once you as an individual or business succeed in creating a brand of products and services in your  specific market, it has become normal in the Social Media environment to remain in connection with those markets and industries through your social networking sites. This is such a media which if used correctly, could be very beneficial in the short term and long for personal advertising as well as product branding. It's my personal belief that  everyone in today's digital world should be linked to a network via social networking websites and social media. 

     Social Media is an opportunity for not just individuals, but also businesses as well. I cannot say it has zero  drawbacks, but when compared to other forms of business communications and such, its benefits outweigh the drawbacks. Instead of spending another year and hundreds of hours longer re-building your personal or company website, it results better if you re-brand your website via social media. This can allow you to keep your website updated with new and additional content to provide value to your target audiences, also to keep them hooked to your website.

     What we need is proper strategic planning with goals of wonderful and definite outcomes in our social media marketing campaigns. Keep in mind how specific markets will participate in different social media channels like Twitter, Facebook, Google+, or LinkedIn. Do not avoid your participation by feeling insecure about the mistakes that might happen. The blessing of this digitally-oriented world is the reassurance that anything and everything can be corrected.

-Jonathan Williquette

Should I Use Internet Advertising?

     Can the internet help my company? What would it take to get my name/brand in the top lists on a search engine? How effective is an internet or social media ad? Is it expensive? SHOULD MY BUSINESS USE THE INTERNET?
      These are common questions that any businessman would ask when considering using the power of the internet to advertise his business. As long as your business involves finding new customers, pleasing current customers, and spreading brand awareness, then the internet will most definitely be what you need to get your name out to the public. The internet is a big place, you don't need me to tell you that. There is all sorts of competition out there trying to get their brand above yours, and here is the sad part, it's working. An estimated increase of $35 billion was spent on internet ads last year, and that number is still rapidly rising. The Yellow Pages and random newspapers are not the #1 way to advertise anymore. So, if you're still investing in your black-and-white ad in the local newspaper, it's time to move on.
     Think of it this way; the internet is the Jumbotron in a sports dome and your newspaper or Yellow Pages ad is the sports ticket on the ground under your seat. Maybe someone will notice it, maybe not. Then the janitor comes along later and scoops it up in the trash. Everyone in the sports dome will see that massive screen show off their favorite superstar as he makes the final superbowl touchdown or slam-dunks the ball just before the buzzer. An average 7,017,846,922 access the internet everyday, but only 1.3-1.5 million people even pick up a newspaper.
     I'm not a Rocket Scientist, but I'd say you're catering to much larger audience on the internet than with your newspaper ad. Is the internet an excellent place to advertise your brand? That is a most definite and absolute YES. I'll share with you a few great tools to do this in the next post, so keep coming back.
-Jonathan Williquette

The Power of Social Media

What's YOUR Social Media Marketing Strategy?

What is social technology and what's the reason for this blog?

     In the past year, a huge number of people have written about (and blogged about, tweeted about…) the mechanics of using Facebook, Twitter, email and YouTube, yet few address how to use the incredible power of new social technology to effectively create social good.

     “What is social good?” Some believe it’s a good or service that benefits the largest number of people in the largest possible way. Classic domains for social goods are often seen in education, environment, health, arts and culture. However, the concept of social good used in social technology is broader to catch the industries you’re familiar with.

     The goal of this blog is simple: to help you in the understanding of social technology in support of creating a clear, single, and focused goal in the use of social media. In the long run, through the use of great applications, software, and quite a lot of internet technology, we will help you to give you that boost of information needed to better your business and even yourself with the use of internet technology. We’ll gain insight from leaders from Facebook, Twitter, and Google, while pulling things down to your level to help you better understand how to use these applications to their fullest capacity.
-Jonathan Williquette