Social Blessings

   

     Social Media has been a part of every one's life for several years. Once you as an individual or business succeed in creating a brand of products and services in your  specific market, it has become normal in the Social Media environment to remain in connection with those markets and industries through your social networking sites. This is such a media which if used correctly, could be very beneficial in the short term and long for personal advertising as well as product branding. It's my personal belief that  everyone in today's digital world should be linked to a network via social networking websites and social media. 

     Social Media is an opportunity for not just individuals, but also businesses as well. I cannot say it has zero  drawbacks, but when compared to other forms of business communications and such, its benefits outweigh the drawbacks. Instead of spending another year and hundreds of hours longer re-building your personal or company website, it results better if you re-brand your website via social media. This can allow you to keep your website updated with new and additional content to provide value to your target audiences, also to keep them hooked to your website.

     What we need is proper strategic planning with goals of wonderful and definite outcomes in our social media marketing campaigns. Keep in mind how specific markets will participate in different social media channels like Twitter, Facebook, Google+, or LinkedIn. Do not avoid your participation by feeling insecure about the mistakes that might happen. The blessing of this digitally-oriented world is the reassurance that anything and everything can be corrected.

-Jonathan Williquette