These are common questions that any businessman would ask when considering using the power of the internet to advertise his business. As long as your business involves finding new customers, pleasing current customers, and spreading brand awareness, then the internet will most definitely be what you need to get your name out to the public. The internet is a big place, you don't need me to tell you that. There is all sorts of competition out there trying to get their brand above yours, and here is the sad part, it's working. An estimated increase of $35 billion was spent on internet ads last year, and that number is still rapidly rising. The Yellow Pages and random newspapers are not the #1 way to advertise anymore. So, if you're still investing in your black-and-white ad in the local newspaper, it's time to move on.
Think of it this way; the internet is the Jumbotron in a sports dome and your newspaper or Yellow Pages ad is the sports ticket on the ground under your seat. Maybe someone will notice it, maybe not. Then the janitor comes along later and scoops it up in the trash. Everyone in the sports dome will see that massive screen show off their favorite superstar as he makes the final superbowl touchdown or slam-dunks the ball just before the buzzer. An average 7,017,846,922 access the internet everyday, but only 1.3-1.5 million people even pick up a newspaper.
I'm not a Rocket Scientist, but I'd say you're catering to much larger audience on the internet than with your newspaper ad. Is the internet an excellent place to advertise your brand? That is a most definite and absolute YES. I'll share with you a few great tools to do this in the next post, so keep coming back.
-Jonathan Williquette
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